"There is no rule in fashion that says you have to show an excess amount of skin to be fashionable. Our goal is to reinforce the idea that you can be trendy without being trashy and that you dont have to compromise your integrity for fashion." - Jessica Pesano, Owner and Designer for JesAla Couture
A Florida native and honors graduate from the International Academy of Design in Tampa, Jessica Pesano founded JesAla Couture with the desire to bring elegance back into the world of trendy swimwear. After training under world renowned designer Vivienne Tams design team in New York City, Jessica came back to sunny Tampa with a dream of starting her own fashion empire. Three years of preparation, research and development inspired her to return to her native aquatic roots. Spending much of her childhood boating along Floridas intracostal waterways and swimming along the Gulf coast beaches, Jessica practically lived in swimsuits. This, coupled with the belief that women do not need to compromise integrity for fashion, blossomed into JesAla Empire LLC the parent company of JesAla Couture and JCS by JesAla Couture. With her business partners, her parents Chuck and Phala Pesano, and the support of her family and friends, Jessica launched her line in August 2008.
JesAla Couture and JCS by JesAla Couture create high quality beachwear that is chic and glamorous. Our flattering designs offer greater coverage in strategic areas to make a woman feel sexy without feeling overexposed. Exceptional fabrics, figure support and unique silhouettes work to fill a growing niche in swimwear that satisfies the desire for conservative alternatives to trendy brands as well as trendy alternatives to mature brands. Our suits and accessories can be found in boutiques and on beaches around the country, and as always, our garments are constructed domestically in the USA.
